Making the headlines…

Viewability Levels Paint a Drastic Picture for UK Against International Grade

The challenge of online ad viewability looks set to continue in the UK as new stats have the region’s level of ads ‘in-view’ at their lowest point in 18 months. Read on.

Mobvista Acquires GameAnalytics to Boost Revenue and Growth for Game Developers

One of Asia’s top mobile ad tech companies, Mobvista, is to take over a European behavioural analytics platform for game designers in a bid to build on its existing tech set. Read on.

EPMA Winners’ Stories

We caught up with European Performance Marketing Awards’ winners. Read on.

Charity Cashback Affiliate Platform GoRaise Secures £600K Investment

Newcastle-based affiliate fundraising platform GoRaise has received £600K in backing from angel investor Northstar Ventures, setting the group up for potential international expansion. Read on.

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Rakuten Marketing Acquires Nextperf Bolstering Display Across Europe

Asia Pacific to Outrun North America As World’s Biggest Digital Ad Market in 2016

Q2 Sees Tablet Traffic Shaping Influence, While Smartphones Continue to Convert

Luxury Brands and How They Came Around to Affiliate Marketing

Adapting Facebook Advertising for the News Feed of Tomorrow

In the spotlight…

Helen Southgate, affilinet

‘Banning ad blockers is not the answer,’ says the affilinet’s UK MD. See why that is with our interview at PMI.

Chris Tradgett, Publisher Discovery

Chris talks to us about affiliate traffic quality and the adult publishing sector, where “anything goes.” 

Creating a buzz…

Lights, Camera, Action! Video’s Mobile Takeover

“If properly harnessed, video advertising generates significant value for mobile and will continue to influence the present and future of its landscape,” says Avishai Shoushan, ClicksMob. Read on.

Why Brands Should Think Twice Before Choosing In-App Marketing For Mobile

“While there are significant returns to be made from in-app marketing and mobile web, the key is to understand consumption and which platform works best for you,” advises YOC’s Adam Gilsenan. Read on.

The Power of In-Game Advertising for Driving Traffic

“Millions of consumers are tapping into mobile games every day, so it’s time for digital marketers to enter play,” states Nicolas Pochez, Gameloft UK & Ireland. Read on