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Charity Cashback Affiliate Platform GoRaise Secures £600K Investment

Charity Cashback Affiliate Platform GoRaise Secures £600K Investment


Newcastle-based affiliate fundraising platform GoRaise has received £600K in backing from angel investor Northstar Ventures, setting the group up for potential international expansion.

Founded in 2015, GoRaise is already working with over 2,500 retailers, including Marks & Spencer, and Virgin Atlantic - typically offering a 3-4% cut of every sale to a customer’s chosen charity.

The investment was split between Northstar Ventures-managed firms Astuta, and Finance for Business North East Accelerator Fund, and marks the platform's first investment round to date.

According to founder Gary Thompson, the funds will be deployed to raise awareness of the platform and ensure it continues its “incredibly simple and frictionless process” for users, with further plans to expand operation into new markets.

"We're currently on the lookout for new hires to fill roles in marketing, web development and community management. GoRaise will also be rolled out in the US, Australia, France and Germany," said Thompson.

‘Undoubtable knowledge’

There’s no shortage of competition within the charitable cashback space; for example, easyfundraising offers a share of sales made via its platforms to select charities, while Quidco provides the option to donate cashback accrued from a purchase.

With vast experiences in startup consultancy, however, and a former chief executive of digital marketing agency Found, investors were impressed by Thompson’s ability and “undoubtable knowledge” in the performance marketing sector.

"He's also a great example of an entrepreneur that wants to have a global and social impact," commented Richard Charnley, investment manager at Northstar Ventures.

In excess of 80,000 charities can be donated to via the GoRaise platform, while users are also able to set up, host and monetise their own fundraising pages on the site.

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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