In less than a week PerformanceIN will be on-site and live at Performance Marketing Insights: Europe, and the first ever European Performance Marketing Awards.

With such a mass of performance-fuelled content in this year’s agenda, even those on the ground will be hard-pressed to take it all in.

We’ve provided the build-up to this year’s gathering of performance marketing pros; now it’s time for us to provide coverage from the floor. We’ll also be continuing the coverage within the wake of Europe’s annual hub for all things paid-by-performance.

Here we’ll run through how attendees can tune into events as they unravel, have a say in what we do on-site, and what you can anticipate in the weeks after.

Live Blog

Back by popular demand, having been our most-viewed feature in Berlin last year, our Live Blog will provide you with a steady stream of updates and takeaways from a wide variety of sessions, as we endeavour to convey every facet of the industry that we have under the roof of the Hotel Okura.

Expect bite-size quotes, key stats and actionable takeaways, and a few grabs of your #PMIEUR tweets and Instagram photos amidst it all. To watch our Live Blog tick over, follow us on Twitter and look out for the Pinned Tweet first thing next Monday morning.


The fear of missing out won’t be so hard to bear, because we’ll be streaming a handpicked selection of sessions via Periscope. Once again, follow @PerformanceIN to receive a notification every time we’re live and direct.

For the benefit of those that can’t make it, we’ll also be streaming the European Performance Marketing Awards from start to finish, so you can check out who’s pioneering each facet of performance marketing across the continent, in real time.

In pictures

Look our for our daily wrap ups; we’ll post photos from an action-packed eight hours along with a quick summary of our key highlights, info on attendance, key sponsors and exhibitors.

If you can’t see yourself in these, then don’t panic. Performance Marketing Insights will post full albums from the conference floor and the European Performance Marketing Awards within the week after the event. Keep an eye on the Performance Marketing Insights Facebook page for these.

Crowdsourced opinion

Attendees to our Debate & Discuss tracks will have the chance to chime in their opinion on each talking point, with a good, old-fashioned pen and postcard.

We’ll round up each response and publish these in a post-event analysis to see if we can really get to the bottom of where performance marketers stand on each of the points. Don’t worry, they’ll be anonymous…

We’ll also be paying close attention to the results of Peformance Marketing Insights’ polls, run live on the event App. 


We’re not wasting the opportunity to talk face-to-face with this year’s leading roster of speakers. We’ll be filming in-depth conversations with the agenda’s key figures and publishing them throughout the month after the event.

If you’d like to get involved and help shape these interviews, you can email us your burning questions, or Tweet us using the #AskTheSpeakers hashtag. If we don’t happen to interview them, we’ll make sure these questions get asked in session.

European Performance Marketing Awards

While you’ll be able to watch the action unfold on Periscope, you can also look forward to a full rundown of the champions of performance marketing across the continent the morning after.

We’ll also be filming the Winners’ reactions on Vine, which you’ll be able to find on the EPMA Twitter feed, with the best making it through to a compilation on our Youtube channel.

Who to follow

Performance Marketing Insights@performinsights