The agenda for Performance Marketing Insights: Europe has added another industry heavyweight in the form of Dr Andreas Wiele, board member of media giant Axel Springer, who will be presenting a publisher’s guide to survival for 2016 and beyond.
The session, which takes place on day two of the event (July 5), will highlight the lengths that publishers must go to prolong their lifespan, featuring lessons from Axel Springer’s own experience as the owner of Business Insider and BILD among other titles.
Publishers should gain plenty of useful knowledge from the session, but the disruption angle will provide ample talking points for any business that wants to thrive in a digitally-driven world.
Wiele brings a wealth of experience to PMI’s return to Amsterdam having joined Axel Springer over 15 years ago.
His illustrious career in publishing began with editorial positions at Gruner + Jahr before a move to the German group yielded several c-level roles within one of the world’s biggest digital publishing houses.
As of 2014 Wiele serves as president of Axel Springer’s marketing and classified division, while his group’s ownership of affiliate network zanox affords him an even closer link to the performance marketing industry.
Andreas will be presenting on day two, alongside sessions on offline conversion tracking, the impact of programmatic on affiliate marketing and ad blocking, while day one keynote Chris Perks will be offering practical advice to companies wanting to embrace a growth-hacking mindset.
To see the full agenda, click here.