Making the headlines…
Full Shortlist for European Performance Marketing Awards Announced
The European Performance Marketing Awards has revealed its shortlist of nominees ahead of a debut ceremony in Amsterdam’s Grand Hotel Krasnapolsky on July 4, co-hosted with Performance Marketing Insights: Europe. Read on.
Legal Keywords Dominate AdWords’ Most Expensive for US
A significant majority of the most costly terms are positioned within the legal space, with the phrase ‘best mesothelioma lawyer’ worth a staggering $935.71 per click. Read on.
Pouncing on Instagram’s ‘See Now, Buy Now’ Audience
The level of engagement between brands and Instagram users has exploded. According to Forrester Research, the rate of interaction with brands on Instagram is 400% higher than on Facebook and Twitter. That’s why it’s such a vital tool for customer acquisition. Read on.
UK Publishers Thrive with ‘Digital Diversity’ as Display Revenue Drops
UK publishers generated £100.5 million in digital revenue within the first quarter of this year, showing an 8.3% hike on the same period in 2015. Read on.
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In the spotlight…
Amit Kotecha, Quantcast
In the lead up to his session ‘Attribution in display advertising – credit where credit is due’ at PMI: Europe, Quantcast’s head of marketing for EMEA talks about the problems at hand whilst delving into some of the metrics and scenarios which could see to their end. Read on.
Case study on how mobile games developer SGN achieved double digit LTV and revenue growth. Read on.
Rate of online shoppers who abandon their baskets at checkout but return to the retailer’s site to proceed with the purchase later. Read on.
Quarterly decrease of loss for Rocket Internet’s main start-ups on last year. Read on.
5 hours 30 minutes
Rough difference in the amount of time women spend on their smartphones as compared to men in April 2016. Read on.
Top 25 most expensive keywords in the US:
Learn from the leaders in performance marketing at PMI: Europe
New speakers confirmed include senior figures from Teads, Impact Radius, Euroflorist and iProspect – all of whom will be tackling some of the industry’s biggest talking points. Join us on 4-5 July in the beautiful city of Amsterdam. View speaker line-up here.