CUPONATION Group, the Rocket Internet-backed provider of discount platforms, is rebranding as Global Savings Group.
The revamp will reflect its growing global, multi-platform presence within the savings and coupons space and aim to strengthen its position as a recognised performance marketing company.
This also presents an opportunity for the expansion of its current portfolio, according to a statement, which includes CUPONATION the service, as well as savings platforms such as Flipit.com, Kortingscode.nl, Actiecode.nl, Black-Friday.sale and Blog de Chollos.
The changeover is underway and will come into effect by the middle of the year.
Embracing performance marketing
As it stands, the CUPONATION group is represented by brands in 24 countries and operates over 40 platforms across five continents.
Its brands widely embrace performance marketing as a key channel for driving results in e-commerce, and the platforms allow the group to connect with customers at various stages of the purchasing journey.
The rebrand is one of the steps taken recently by the group to step up and further establish its position in the market.
Last year, CUPONATION Group bought Imbull, a Dutch operator of savings portals. The brands it acquired included Actiecode.nl, Kortingscode.nl and Flipit.com, which were successfully integrated into the group as a result.
Later in 2015, CUPONATION also obtained €10 million in financing from Rocket Internet and a number of other firms such as e.ventures, Deutsche Telekom Strategic Investments and Silicon Valley Bank, which allowed for further development and growth.
The company is confident the changes it has been going through will pay off, and eventually open up new doors.
Gerhard Trautmann, the Group’s managing director and co-founder, said: “Our new brand will deliver economies of scale in sourcing international partners and marketing with global media channels, enhance the group’s ability to attract and retain top talent, accelerate development of technology platforms, and enables the Global Savings Group to capture the leadership position in the growing market of online savings.”