The PerformanceIN Weekly Breakdown: May 16 – 20.
Pinterest Lifts Ban on Affiliate Activity En Route to Maturity
The virtual bookmarking site is once again providing publishers and influencers with an easy way to monetise their content. It hopes to reignite the activity lost by the site’s bloggers who could no longer take a cut of merchants’ sales driven via tracking-enabled Pins appearing in user searches. Read on.
Are Zoella and Her Band of Influencers The Voucher Sites of the Future?
The topic of influencers is popping up at every opportunity. Their uses, however, are subject to much less coverage, but a new study from affilinet has provided some interesting readings about how influencers are being used to drive a measurable return. Read on.
PMA Winners’ Stories: Affiliate Window, Seve Catindig-Stagg and Steven Brown
We caught up with PMA victors in the wake of the industry’s tenth annual award ceremony. Hear from Affiliate Window, which championed four categories, Seve Cantindig-Staff, the industry’s rising star and Steven Brown, the winner of the Industry Ambassador award.
IAB Singapore Reaches Agreement Over Viewability Metrics for Southeast Asia
Agreement over a viewability metric represents a key milestone for digital ad industry regulation in Southeast Asia. Read on.
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Creating a buzz…
Back to programmatic’s basics: three myths about programmatic
Kevin Tan debunks three big myths in the space.
“The focus of this article is exploring these myths – from beliefs that programmatic removes the human touch, through to programmatic being more important than creativity. This article debunks these myths and adds transparency to a mystifying topic to help advertisers better understand this data-driven industry.” Read on.
In the spotlight…
Sean Mahon and Emma Burnett Blair from Equator
In the run-up to their ‘Affiliate marketing in the post-everything world’ session at the fast-approaching PMI: Europe in July, speakers Sean and Emma from digital agency Equator talk to us about where their disciplines stand today, their changing position in the marketing mix and how this has impacted the performance space on the whole. Read on.
Jed Mole, Acxiom
Acxiom’s European marketing director, Jed Mole, believes the path to achieving personally-tailored advertising, that consumers will be wont to engage with, lies in the use of intent data. The subject forms the basis of his session at PMI: Europe. Read on.
Number of active Pinterest users, which are now back on the market for affiliates, according to a landmark announcement by the social network at the end of last year. Read on.
Rate of millennials who admitted they are considering downloading ad blockers. Read on.
Percentage of business who listed the fashion and beauty vlogger Zoella as a desirable target. Read on.
There is still time to register for PerformanceIN’s series of channel-centric networking events, Connect. Join in at The Fable in Farringdon on May 25.