A first batch of speakers has been announced by Performance Marketing Insights: Europe ahead of the event’s return to Amsterdam in July.
A series of high-profile names will be on hand to shape the agenda, designed to help attendees gain a picture of modern-day performance marketing and its various facets.
A guide to PM in 2016
Among those to be named as part of the first speaker drop are Suzie Rafla, head of performance at the Havas-owned Ecselis, and Imran Khan of xAd – the latter kicking off a session on targeting local audiences with a programmatic approach.
Automation and real-time bidding are key points of focus at this year’s PMI: Europe, with a number of sessions making their way onto the tracks for affiliate & lead generation and biddable media.
Both Mole and Milne will be presenting on the Debate & Discuss track: a new feature for 2016 which encourages audience participation on a range of contentious and thought-provoking topics.
These include the retaliation to ad blockers, affiliates receiving 0% commission for existing purchases as well as a series of problem areas, such as building an attribution model and merging first and third-party data for use with performance marketing.
Other subjects of focus at PMI: Europe include the merging of channels, the future of performance mainstays like affiliate marketing and the affect both combined have had on media agencies.
The result is a festival of performance-based advertising offering actionable advice for attendees to take back into the field.
A second wave of speakers is set to land in the coming weeks, along with the event’s keynote speaker.