PerformanceIN’s series of channel-centric networking events, Connect, returns to The Fable in Farringdon on May 25, aiming its sights this time on the burgeoning programmatic industry.

The ubiquitous method of automated ad-buying has been tipped for a value of £2.5 billion in the UK by the end of 2016, according to eMarketer, accounting for some 70% of budgets earmarked for display advertising.

These lofty figures draw breath from the connections made among the industry’s innumerable players and stakeholders, the likes of which will be present for this informal and relaxed evening of networking.

With no admission cost, Connect is open to anyone that works within this sector, aimed at bringing together anyone within the programmatic ecosystem, including representatives from agencies, trading desks, DSPs, DMPs, SSPs, ad networks and data providers.

The result will be a diverse meeting of minds and free-flowing conversation, uninterrupted by sales pitches or presentations – the only requisite is that you take away valuable new connections.

Key components of performance

The upcoming programmatic event is the second in the Connect series, which strives to attract fruitful gatherings around key components in the performance marketing landscape.

“As PerformanceIN broadens its reach towards programmatic, biddable media and refocuses on lead generation, we are excited to be executing a new series of events to help bring together those working within segments of the performance marketing industry,” commented PerformanceIN founder, Matthew Wood.

Connect made its debut in March this year, welcoming just over 200 attendees through its doors to talk affiliate marketing. The evening was roundly regarded as a great success, with the event’s sponsor Affiliate Window claiming the industry “had been missing” this kind of informal meeting.

All attendees to PerformanceIN’s Connect Programmatic event must register via Eventbrite, and be able to demonstrate that they work within or have a strong interest in programmatic advertising.