INside Performance Marketing
Top 50 Industry Players from 2017
Infographic: Mobile and Shopping Ads Drive Q1 Revenue Growth in Both Search and Social

Infographic: Mobile and Shopping Ads Drive Q1 Revenue Growth in Both Search and Social

A tidal shift towards mobile marketing has had a major impact on both social and paid search ad spend within the first quarter of 2016, according to global research by agile marketing specialist Kenshoo.

With ad spend on smartphones increasing 77% year on year in Q1, marketers have ramped up spend on social ads by 86%. Meanwhile, spend on search engine product listing ads (PLAs) has nearly doubled (98%) in the same time, clocking up three times as many clicks by consumers than last year.

The results across search and social are based on swathes of data managed across Kenshoo’s platform over the last year, which includes over 3,000 advertisers and agencies across 20 verticals and 60 countries.

That sample includes over 500 billion impressions, 10 billion clicks and $5.5 billion (USD) in advertiser spend.

Mobile and product-focused advertising has been central to the growth of search and social ad spend, with phones and tablets driving the majority of clicks across both channels. View the infographic below for a deeper dive into the findings.

Continue the conversation

Got a question or comment – tweet Mark @markjonesltd or comment on Twitter, Facebook or LinkedIN.

Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

Read more from Mark

You may also like…