A preview of the planned agenda for Performance Marketing Insights: Europe 2016 has been shared in the lead up to its return to the city of Amsterdam between July 4-5.
Backed by platinum sponsors TradeTracker and zanox, the annual gathering of performance marketing pros across nations like the UK, Germany, France, the Netherlands and Spain provides a chance for peer-to-peer networking and plenty of tuition courtesy of expert-led content spread across the two days.
To help attendees find the sessions most relevant for them, Performance Marketing Insights’ agenda is split into three tracks.
The first centers on affiliate marketing and lead generation, while the second sees focus applied to biddable media (programmatic, paid social, paid search among others), launched at a time where automation has thrust ‘bid-based’ marketing into the limelight.
The third and final track – Debate & Discuss – is new for 2016 and sees attendees pitching in on some of performance marketing’s biggest challenges.
With an emphasis on sparking opinion from the audience, moderators on Track Three will be looking into contentious subjects such as ad blocking, commission traps and cart abandonment, with a view to unearthing solutions to some of the issues circulating around the industry.
Some of the affiliate and lead gen-skewed sessions making it onto Track One include an analysis of traffic-driving methods, a lesson in the next wave of customer acquisition techniques and a panel studying the rise of automation and its affect on affiliate marketing.
On Track Two, audiences will learn how to cross the online/offline divide, attribute value across their display campaigns and make the most out of collaboration between channels. At the same time, Debate & Discuss presents an opportunity for attendees to have their say on some of the most pressing matters affecting their space.
Richard Towey, head of content at PerformanceIN and co-curator of the PMI: Europe 2016 agenda, said: “This year we’re looking to do something different with the agenda on the basis of delegate feedback.
“If there’s anything we’ve learned from sessions like the Balloon Debate at PMI: London 2015, it’s that people like to see plenty of engagement with our content. That’s been catered for with the launch of Debate & Discuss, which we’re sure will get people talking about some of the challenges experienced in their own line of work.”
On the event’s first return to Amsterdam since 2013, some of the new topics include moment marketing – or the triggering of ads based on events like TV commercials – and header bidding, which has already been lauded as one of the most talked-about topics of 2016.
“As always, there is a highly topical slant on the agenda, with sessions on moment marketing, header bidding and being an affiliate marketer in a cross-channel world, showcasing our desire to provide topics that are right up to speed with what’s actually happening in performance marketing today,” said Towey.
An announcement regarding the event’s keynote speaker will be made in the near future, with the full speaker line-up arriving in the coming weeks.
To recap on the action from last year on the event’s second stint in Berlin, check out PerformanceIN’s live blog from 2015.