Ebay Enterprise Marketing Solutions has returned to its roots, rebranding as Pepperjam, the name it flew under when founded in 1999.

Co-founder and general manager at the original US-founded Pepperjam, Michael Jones, will be helming the newly-adorned performance marketing heavyweight as CEO.

Backed by a number of investors, the former eBay Enterprise Marketing Solutions became an independent company in November last year. As a result, the company made a series of sales for parts of the business, amounting to around $925 million.

This has left the group in much leaner form to take on the role as a full solutions performance marketing network.

Unified offering

Under the new name, the US company continues to offer its clients affiliate marketing management, analytics solutions, content and design assistance – as well as keeping social, search and display advertising a core focus.

Jones commented that while the origins of the brand lie in affiliate marketing, a combination of acquisitions and organic growth has paved the way for it to become a “clear leader” in the wider performance space.

“In a time of growing complexity for marketers, we’re pleased to unify behind a name that embodies commerce-focused marketing technology, expertise, and the insights that connect data and analytics across all performance channels and devices,” Jones added.

AffiliateTraction buy-out

Pepperjam caught the industry’s eye most recently with the acquisition of AffiliateTraction, regarded as one of the United States’ largest affiliate agencies.

AffiliateTraction’s expertise in publisher discovery and attribution tech was cited as a key motivator for the deal, which Pepperjam will now be looking to maximise the use of in carving out an ongoing reputation under the new identity.

Pepperjam has several offices across North America and Canada, as well as a global presence in London, New York and Sydney.

Its current staff count sits at approximately 400.