Last Thursday, Affiliate Window hosted its annual fashion sector event – Fashion Focus. The event provides an opportunity for advertisers and publishers to learn and share the latest news and insights in affiliate marketing. Networking is key, and guests gain insights into the latest network trends in the fashion and retail sector.
The event, held at London’s contemporary RSA house, started with a champagne reception.
Guest enjoyed a presentation by Affiliate Window’s account director, Stephen Buxton, who showcased key data insights from within the network and highlighted some considerations for fashion advertisers and publishers – including cross-device tracking and payment on influence. The keynote speaker was award-winning editor of Glamour, Jo Elvin, who presented an invaluable insight into the fashion industry and key trends.
Big-brand attendance
Following the presentations, the networking commenced and brands including ASOS, Joules and House of Fraser showcased some of their latest looks. Fashion Focus also welcomed a number of fashion publishers – including ShopStyle, StylePilot and Fashiola.
Affiliate Window launched their Fashion Focus 2016 whitepaper at the event which explores key trends shaping fashion in the affiliate channel in 2016, as well as key tactics that brands are using.
“This is the sixth year that we have hosted Fashion Focus. The insightful content shared, and great networking opportunities, makes it a must-attend event in the fashion affiliate calendar year after year,” said Claire Mullan, head of PR & marketing at Affiliate Window.