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CupoNation Raises $11 Million Following 670% Boost in Revenue

CupoNation Raises $11 Million Following 670% Boost in Revenue


CupoNation, the German-headquartered discount platform, has raised $11 million in Series B funding from a number of technology investors following a 670% increase in annual revenue throughout 2014.

Founded in India in 2012, CupoNation is one of parent company and investor Rocket Internet’s ‘Emerging Stars’, offering vouchers and coupons from leading online retailers across over 20 markets, including Austria, Sweden, Russia and Brazil.

Global reach

The latest round of investment allows the platform to continue its international expansion and strengthen its position as a discounting site outside of the US, says MD and co-founder Andreas Fruth.

“Bringing CupoNation to users everywhere around the globe is a big motivation for us. We are more than happy to be able to contribute to the evolution of the online shopping world both for our advertising partners, but especially also to our millions of users worldwide,” adds Fruth.

The company is currently partnered with around 25,000 online stores and brands, including Amazon and Ebay, presently offering around 500,000 deals to its customers through its various sites.

Home rivals

Cuponation faces no small amount of competition within its home-market of India, not least - the country’s largest discount platform - which integrated an offline couponing system last June.

Cashback website Cashkaro also emerges as a heavyweight within the market, having late last year announced $3.78 million in Series A funding while tying up a deal with e-commerce giant Alibaba to offer up to 1.5% cashback for listed products.

It’s a very positive sign for CupoNation that Rocket Internet is willing to dip into the pot, with the German enterprise company recently scuttling what it referred to as its “non-core” and “not market-leading” companies.

Rocket Internet’s recent sell-offs follow doubts from its own shareholders over the company’s ability to turn profits within its portfolio.  

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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