Just five days remain for the industry’s publishers to put forward their choice of partner, to be crowned a market-leader at the European Performance Marketing Awards’ debut ceremony in Amsterdam, July 4.

Open to affiliate or CPA networks, as well as tech platforms, this category invites publishers to shine a light on partners serving ultimately as their ‘dedicated gateways’ – driving significant revenue for advertisers.

The crucial difference

The Publisher Choice awards provide a stage for the back-end success that performance marketing drives within the publishing industry, providing companies with the opportunity to nominate partners based on any number of elements that make the crucial difference.

Winning one of these awards could be based on revenue or support from the partner, flexibility or transparency, education & relationship building, or a combination of these attributes, among others.

Valid award candidates can be a traditional affiliate network, programmatic trading platform or SaaS product that enables publishers to optimise their activity, with numerous markets taken into consideration.

Worldwide recognition

Six markets are open for nominations within this awards category, spanning both European countries and activities beyond the continent’s borders, including Germany, Netherlands, Spain, France, ‘Rest of Europe’ and ‘Rest of World’.

Once the deadline for nominations has passed on Friday February 26, the European Performance Marketing Awards’ panel of judges will collate a shortlist of contenders. Publishers will then be invited again to cast a final vote for the eventual winner within each of these six markets.

Winning a Publisher Choice award is no small accolade, putting champions on the global stage as key engineers of a hugely dynamic and profitable industry.

Nominations can be made here.

The European PMAs

For those that don’t meet the entry criteria of the Publisher Choice awards, there are three further sets of categories to put companies in line to receive an award at the Hotel Krasnapolsky, capturing the full spectrum of performance marketing.  


The Innovation categories break performance marketing down into its demographical components, seeking to crown Europe’s most trailblazing agency, tech company, affiliate network, publisher and advertiser.

Put your company forward for this category if you’re leading your competitive pack across the continent with innovation and provable ROI.


Wherever you operate, it’s a hugely diverse industry and each channel had its own set of pioneers in 2015 – be it in the realms of mobile, paid search, programmatic, retargeting, video and more – this category seeks to identify who they were.

Enter if your team has whetted the blade into any of these ten channels in a European market within the last year.


Travel & leisure, retail, finance and tech & telecoms make up the industry verticals identified in this section, whatever method of performance marketing your company is putting to use to maximise results within them.

This category is reserved for those that consider themselves at rank one within these industry arenas.