The new-look Performance Marketing Insights: Europe has arrived.

Landing in Amsterdam from July 4-5, the revised conference will be a stage for actionable, jargon-free insight within a performance marketing industry that is craving simplicity.

The event will centre around three elements: biddable media – that’s paid search, paid social and programmatic - affiliate marketing and lead generation. It’s these three founding principles that form the basis of performance marketing in 2016. 

For two days only, the Dutch capital’s Hotel Okura will become a convergence of this performance marketing trifecta, built from an international attendance of practitioners representing some of the industry’s most ahead-of-the-curve companies.

The delegation will be international, but the eye is on Europe where performance marketing is witnessing a deluge of success. It’s here that pack-leaders in the UK, Germany, France, Sweden, Netherlands, Italy, Poland and Spain last year surpassed €185 billion in online commerce.

Actionable advice

Anchored at the core of the industry gathering is an agenda of expert-led sessions which, akin to their focus, are to be curated with solution-solving and results in mind. Two tracks are designed to provide attendees with direct advice, whatever demographic they represent, be it an advertiser, agency, publisher, network or tech company.

Previous attendees have represented companies as diverse from one another as Mini, Sony, Sociomantic, zanox, Conde Nast, Fashionchick, Acceleration Partners and hundreds more.

As audience data from last year’s PMI: Europe shows, the event is known to attract a varied attendance.

The agenda is in construction – details of which are to be shared in the very near future exclusive to PerformanceIN. However, ticket-holders should anticipate an all-star roster of digital leaders to capture and freeze-frame all angles of the rapidly evolving performance marketing industry.

As with previous years, the agenda will be championed by a keynote, with recent years playing host to Wired editor David Rowan, Microsoft’s David Coplin, former Apple creative director Ken Segall, among other esteemed pioneers in digital.

Networking, straight to the point

On the periphery, a select number of networking and interactive features have been designed based on delegate feedback. These have been stripped back and streamlined in order to provide value at every turn, facilitating free-flowing conversation and education in an uninterfering structure.

Delegates might choose to start the day with a Breakfast Briefing, while participating in one of many workshops will provide a 101 on specific areas of focus.

Exhibition floor drinks will offer a relaxed networking atmosphere in which to strike up connections with fellow conference-goers, and the PerformanceIN evening party at the end of day one will set things up nicely for a night in the heart of Amsterdam.

Backing the entire event is global affiliate network zanox, as PMI’s platinum sponsor.

For more information about Performance Marketing Insights: Europe, whether just attending, exhibiting or sponsoring, click here.

European Performance Marketing Awards

Running alongside Performance Marketing Insights: Europe, will be the first ever European Performance Marketing Awards, taking place at Amsterdam’s five star Grand Hotel Krasnapolsky on July 4.

The inaugural ceremony arrives as a result of increasing demand to recognise industry achievements across the European market, and opens up 26 categories to an entirely new competitive playing field. Find out more here.