How Marketers Can Stay Mobile Ahead of Valentine’s Day

PerformanceIN https://performancein.com

According to Google, mobile will be more important than ever as consumers plan their romantic gestures, with a 60% rise in Valentine's Day related searches year on year. Furthermore, it may or may not come as a surprise that ...

Mark Jones 09 Feb 2016

In-App Advertising

Display Advertising

Location Based Marketing

According to Google, mobile will be more important than ever as consumers plan their romantic gestures, with a 60% rise in Valentine’s Day related searches year on year.

Furthermore, it may or may not come as a surprise that this year there are four times as many searches for ‘gifts for boyfriend’, than ‘gifts for girlfriend’.

These findings form part of an infographic created by the global search giant, with the far from heartless aim of helping marketers make the most of the opportunity. View in full below for revelations into most searched-for queries, differences across gender and mobile’s popularity when booking a romantic getaway.

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions. Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result. Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.