The Performance Marketing Awards 2016 has accepted its final entrants, marking the beginning of the judging process, and the introduction of the judges themselves.   

Our panel this year is made up of seasoned digital experts, handpicked from some of digital marketing’s foremost frontrunners; Arcadia Group, BT, Microsoft, Google, Ve Interactive, and many more.  

This team will be tasked with using their extensive knowledge of performance marketing to carefully scrutinise every single entry over the coming month, with the goal of producing a shortlist of candidates for each award category to be announced on March 1.

The judging panel will be dissecting campaigns with an eye on a number of traits, including clear objectives, innovation, uniqueness, relationship management, execution and ROI. Ultimately, they’ll be looking for those performance marketing campaigns standing shoulders above the rest.

Without further ado, let’s meet the judges for the Performance Marketing Awards tenth anniversary.

Amit Kotecha, head of marketing – EMEAQuantcast

Benjamin Tice, sales leadOracle Marketing Cloud

Caroline Mulvihill, head of affiliatesBT

Cedric Chambaz, Bing Ads marketing directorMicrosoft

Daniel Bunyan, strategy managerPwC

Dave Murray, EVP international operationsRewardStyle

Elliot Reuben, principal business consultantSalesforce Marketing Cloud

Emma Bowkett, CEOConvertr

Guy Beresiner, director of partnershipsSociomantic

Helen Atkinson, group marketing manager – online partnershipsThomas Cook Airlines

James Cooper, global performance directorEcselis

Joanna Stephenson, head of digital marketingArcadia Group

Jon Myers, senior executive

Joshna Patel, head of onlineRed Letter Days

Justin Taylor, managing director – UKTeads

Leo Harrison, co-founderSquawka

Maureen McDonagh, head of grocery – retailFacebook

Mel Carson, founder & principal strategistDelightful Communications

Michael Long, senior manager

Richard Hartigan, industry managerGoogle

Rick Parada, managing

Richard Towey, head of content, PerformanceIN 

Ross Sleight, chief strategy officerSomo

Sarah Hernandez, chief marketing officerVe Interactive

Teresa Lawrence, associate directorStream: 20

Thomas Byrne, commercial directorPeriscopix

The judging process

Our panel of seasoned digital experts carefully review each submission against the judging criteria. Scores are collated and discussed with groups of judges moderated by our content team at our Judging Day, which takes place in central London each year.

After much deliberation a winner and highly commended entry is chosen. Not all categories will attract a highly commended entrant, though some may be given multiple commendations based on merit.