Berlin-based app monetisation company AppLift states performance in the final quarters of 2015 has placed last year’s projected annual revenue at $100 million.
The group owes these figures to 170% profitable growth across key markets and verticals, where its service allows mobile app advertisers to acquire and re-engage users on a performance basis.
Its Asia-Pacific operation, where it opened three new offices last year, experienced 190% growth – chipping in with roughly a third of the company’s total revenue.
Last year also saw AppLift make an increasing foray into real-time bidding on mobile, acquiring DSP Bidstalk, later integrating it into its programmatic ad-buying platform, DataLift.
Programmatic advertising will continue to be a “core focus” for the company within 2016.
Diversification
A busy year for founder Tim Koschella also saw AppLift take a step away from its familiar gaming apps vertical, sourcing a large portion of revenue from m-commerce, travel and dating.
The group added over 100 new customers to its client base, while client retention rate sat above 90% in a portfolio touting mobile heavyweights Flipkart, Paltalk and King.
“We are thrilled to see such rapid success in our strategy of vertical and global expansion, as well as from our focus on the roll-out of our proprietary technology platform DataLift,” said Tim Koschella, AppLift CEO.
“We anticipated the increasing growth potential of non-gaming apps. In 2016, we plan to pursue the same level of growth and focus on the development of our tech platform and our programmatic offering.”
You can read PerformanceIN’s interview with AppLift from March last year to get a snapshot of the state of business before its latest round of growth.