The European Performance Marketing Awards will make its debut on July 4 this year, bringing the industry’s most coveted accolade to the continent for the first time.
The brand new ceremony will take place at Amsterdam’s five star Grand Hotel Krasnapolsky, bridging day one and two of the PMI: Europe 2016 conference, which runs from July 4-5. Tickets to each event will be sold separately.
Celebrating a decade of rewarding industry pioneers strictly within the United Kingdom this year, the inaugural European Performance Marketing Awards arrives as a result of increasing demand to recognise industry achievement across the entire European market.
The crown is now available to an entirely new competitive playing field - opening up borders to reward those companies that excel across either one, or multiple countries.
Categories for entry will largely remain loyal to the event’s origins, awarding innovation across a carefully selected range of demographics, channels and verticals - seeking to cast a light on all facets of the industry.
Where the European Performance Marketing Awards differ is within the Publishers’ Choice category, which draws special attention to networks championing the mature German, Dutch, Spanish, French markets, as well as identifying standout performers within the ‘Rest of Europe’ and ‘Rest of The World’.
E-commerce is the most rapidly growing retail market in Europe, with sales among pack leaders - UK, Germany, France, Sweden, Netherlands, Italy, Poland and Spain - pitted to have surpassed €185 billion in 2015, according to RetailMeNot figures.
Riding on this, performance marketing is currently enjoying some its best success in Europe, and while a handful of markets lead the charge in terms of advertiser spend, the continent’s many emerging nations are already bearing down on the competition.
Founder of the award show, PMI conference series and PerformanceIN, Matthew Wood spoke of rising demand for the awards to allow entries on an international scale.
“After 10 incredible years rewarding innovation and excellence in the UK, we have increasingly come under pressure to allow entries for companies around the globe who have activity across Europe, and not just within the United Kingdom.
“Winning an award brings teams together and is always an excellent motivator. What better time than on our 10th anniversary to launch a European counterpart to recognise the fantastic innovation that's taking place across Europe," added Wood.