Last year was a significant one for India’s mobile economy – the repercussion of this being a wealth of opportunity for advertisers and cross-border retailers, who might see value in appealing to the world’s third-largest smartphone market.

While we’ll naturally refrain from labelling 2015 as ‘the year of the mobile’, the stats from India really do speak for themselves. According to a new infographic from InMobi and Tune, two firms with ties to the world of mobile advertising, 26.3% of the Indian population has a smartphone, equating to a potential audience of 167.9 million.

This crowd is becoming more active by the minute, creating plenty of room for marketers to pounce. For further insights from the market, view the image below.