Native advertising is enjoying adoption in several key ad markets, across North America, Western Europe, APAC and LATAM, and spend on the format is only likely to increase in 2016. 

To cap off a year in which native ad budgets hit $30.9 billion worldwide, Adyoulike has created an infographic detailing which continents and countries are putting faith in the format, as well as the ones who have approached it with caution.

The image depicts some fairly sizeable native ad spend in markets where ad spend is typically high. Yet, the infographic does include some surprises along the way. 

Here are the standings in full: