Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy

SoFire’s Hot Campaigns: Move Over Sydney Sweeney, Addison Rae is Doing Jeans Brand Partnerships Right

Addison Rae, an ex-TikTok star turned serious musician, has had a rebrand that needs to be studied. Now, she’s the queen of low-rise jeans.

Affiliate Partnerships Performance Marketing Influencer Marketing Newsdesk

LinkedIn Live: The Future of B2B is Personal

Learn how personal posts can drive real business impact, and how personality and humour are reshaping B2B marketing.

Affiliate Partnerships Newsdesk

Perplexity Launches New Compensation Model for Publishers: How Helpful Will It Be?

Comet Plus includes a new publisher compensation scheme. But questions remain around how affiliate marketing can be involved, and the exclusivity of these partnerships.

Affiliate Partnerships Performance Marketing Newsdesk

Publishers Make Demands for Pay-Per-Crawl Model in Face of AI Search

A new affiliate model? Early reports of PPC (pay-per-crawl) emerge to counter the impact of AI search on publishers.

Affiliate Partnerships Performance Marketing Newsdesk

Google’s Deprecation of Firebase Dynamic Links Sparks Concern Among Marketers

The deprecation has been deemed a "wake-up call" to marketers, as many search for a quick solution.

Creator Economy Influencer Marketing

“I Had All My Eggs in One Basket” Hannah Witton on Brand Deals and Building a Sustainable Career as a Creator

Witton shared how she’s navigated her brand partnerships, diversified her income, and balanced creativity with the realities of working with brands.

Partner+ Influencer Marketing Creator Economy

Ultimate Feedback Guide From the 2025 Global Influencer Marketing Awards Judges

Here’s exactly what the judges of the Global Influencer Marketing Awards 2025 had to say about this year’s submissions.

Influencer Marketing

SoFire’s Hot Campaigns: The e.l.f. Cosmetics Matt Rife Campaign is a Lesson in PR Crisis Management

We’re looking at the e.l.f. cosmetics Matt Rife campaign: a PR nightmare which is still receiving huge backlash online.

Affiliate Partnerships Performance Marketing Newsdesk

The Partner’s Arms: PI LIVE Europe’s Collaborative Learning Zone

Hosted at the beloved Walrus & Carpenter, The Partner’s Arms will host a unique and collaborative set of sessions, meetings, and mixers.

Affiliate Partnerships Performance Marketing Newsdesk

PI LIVE Europe Agenda is Here – Conversations Shaping the Industry’s Future

The agenda is here! We have comments from speakers below, and the full agenda for your perusal.

Affiliate Partnerships Creator Economy Newsdesk Partner+

Agency Wins: Tombras Launches Sally Beauty “Sleeping Giant” Affiliate Programme

Major clients, new business, and more from partnership agencies in the past month.

Affiliate Partnerships Newsdesk

ShareASale to Sunset in US as Awin Migration Wraps Up

As ShareASale prepares to sunset in October, the industry reflects not only on the history of the platform but also on the community and innovation it fostered, which are now carried forward under the Awin brand.

Affiliate Partnerships Sponsored

UK vs. US: How Cookie Consent Rules Shape Affiliate Marketing Compliance

While the UK enforces strict consent requirements under PECR, US laws like CCPA focus more broadly on personal data use. This divide is forcing affiliates to navigate two contrasting compliance landscapes, with new ICO guidance adding both clarity and complexity in the UK.