As 2015 draws to a close, it’s time to see which posts generated the most interest from PerformanceIN’s channels of focus.

Seeing the opportunity to look back on fond memories, we’ll be rolling out a series of top-10 lists for our most-read articles in 2015; today it’s the turn of a mainstay in performance marketing as we look at the most popular articles from our affiliate category. 

Top 10 Trends for Affiliate Marketing in 2015
It was one of the first articles of the year and one of the most popular as well. Kevin Edwards from Affiliate Window helped us set the scene for affiliate marketing in 2015 with a raft of predictions for the industry. View the article to see how many of these proved true.

Affiliate Marketing is the Most Demanded Skill Among Digital Marketers
We were delighted to share news of affiliate marketing being the skill that digital marketers yearn for the most. Given the channel’s ability to generate a high ROI, their demand was more than justified. 

Tradedoubler Stock Goes Offline Amid Sale Rumours
One of the biggest and most baffling stories from 2015 came via affiliate network Tradedoubler’s proposed sale to US ad tech group Gravity4. The deal was later called off, but not before the former’s stock went offline amid intense speculation. 

Groupon Agrees to Pay Affiliates Following Threat of Network Suspension
Discount site Groupon has endured a tough year – its conflict with affiliates being chased down with market exits and staff cuts of 1,100.

Does the Affiliate Long Tail Actually Exist?
Plenty of talk around affiliate marketing during this year centered on the long tail; the cluster of affiliates who may not drive millions in revenue, but need attention nevertheless. Affilinet’s Helen Southgate guided us through the steps required to develop this section of the publisher landscape (if it’s even there). 

One Third of Affiliates Could Fall Foul of Google’s New Mobile Friendliness Test
Analysis conducted prior to Google ranking sites on their ‘mobile friendliness’ shook the affiliate industry as nearly a third were found lacking in at least one area of focus.

EU Discount Affiliate CupoNation Announces Purchase of Rival, Imbull
The Rocket Internet-owned CupoNation made a big splash in 2015 by acquiring one of its competitors, Imbull, for an undisclosed fee.

Q&A: The Future of Affiliate Marketing by the People That Know it Best
Future-gazing is imperative in an industry as fast-evolving as affiliate. In 2015, senior representatives from affilinet, Tradedoubler, RetailMeNot and Performance Horizon kindly offered their views on what the next five years might hold.

How can Bloggers Successfully Take on Affiliate Marketing?
With brands looking to get even closer to their ‘influencers’ this year, Rakuten Marketing’s tips for scaling the blogger-to-affiliate bridge were well-received.

Savoo Rebrands Into Online Fundraising Platform 
All eyes were on Savoo in September as the group’s UK arm pivoted from coupon affiliate to fundraising platform overnight.