On December 10, PerformanceIN played host to a free webinar from AdRoll all about acquiring customers through data.

The 45-minute session was led by Shane Murphy, director of marketing for EMEA at retargeting specialist AdRoll, who presented a series of tips on using first-party data to attract customers at every stage of the purchase cycle.

Our readers will be pleased to hear that the session – ‘Using Data to Win New Customers Online’ – is now available to view, offering plenty of bite-sized pointers for brands and agencies that wish to better utilise the information they have at their disposal.

The full session can be viewed below.