Yieldify, London’s fastest-growing SaaS company, certainly knows how to throw a party.

In an attempt to top last year’s New York-themed bash, the group threw a prohibition-inspired evening for over 350 clients and partners on December 3 at the Pond in Dalston, London.

The event topped off a huge year for the start-up, which generated $11.5 million in Series A funding from Google Ventures and Softbank Capital.

Joining the 120-strong team were over 200 guests from major brands and partners including, New Look, Select Fashion, Lipsy and Voga.

Staged at one of East London’s hidden gems, The Pond, the party celebrated the end of the e-commerce platform’s third trading year in style, with Black Jack, 1920s performers and plenty of dancing.

In his speech to attendees, CEO Jay Radia said: “The Yieldify Christmas party is one of my favourite days of the year. It’s a time where our customers, partners and team can all get together – bringing professional and personal relationships in one room altogether. To our customers especially, you are the reason we are in the room tonight. You challenge us, you push us but you give us purpose.”

Riding a wave

In just over two years, Yieldify has become one of the fastest-growing tech start-ups in UK history.

One of the very first players in predictive marketing and analytics, Yieldify has built its core architecture around personalisation, providing marketers with new ways to action their data.

With over 150 employees in five offices, spanning three continents, the company has proven that it can move quickly and adapt to an ever-changing market environment.

“A lot of marketers have now began to realise the true value of personalisation as part of the wider customer journey,” says Richard Sharp, Yieldify’s recently-hired CTO. 

“The vision is to build a vertically integrated solution for customers, which is easy to integrate and offers marketers a suite of executional products and measurable ROI.”