Next year will mark the 10th anniversary of the annual Performance Marketing Awards and the stage is set for companies of all sizes to pledge their entries.
In support of the performance marketing industry's leading award ceremony, PerformanceIN will be speaking to some of the previous winners in the hope of sharing some of their wisdom ahead of the entry period closing on January 22.
Today we’re talking to Matt Adams, managing director at 2015’s Best Performance Marketing agency iProspect UK, who fended off competition from the likes of R.O.EYE, 7thingsmedia, DigitasLBi, Crave & Lamb and United Digital Group to claim the award.
Hi, Matt. What gave you the edge over the competition in 2015?
Matt Adams: IProspect is our people. They are the key driver that gives us our competitive edge. We play and win as a team. More than ever, in our highly commoditised service environment, our key differentiator remains our point-of-view on the world.
Through our intelligence, our relationships with major media partners and our in-house abilities, we are able to remain above and beyond the curve, leading in innovation and shaping the digital landscape for our clients, ensuring that they win in this convergent digital world.
There must have been a lot of points to focus on in making the entry. Which were you keen to showcase?
MA: Our talent, our results and our ambition. [PI: Can't say fairer than that.]
What did winning our coveted agency award mean at the time?
MA: An immense sense of pride. We’re always delighted to receive external recognition for our work, our business strategy and most importantly, for our people. We always strive to be the best that we can be, so winning such a great award is something we’ll always celebrate!
Have you been able to put the accolade to good use in the time you've had it?
MA: We tell everyone... It’s in our creds, on our signatures and in our reel. We’re very proud and love to shout it from the rooftops!
How do you plan on making 2016 even better than this year?
MA: We have a clear investment strategy in innovation that is a loud drum-beat within our business. By having a significant investment in innovation and development resources, we are able to build proprietary data-led solutions for our clients, which in turn drive better business outcomes.
This will only allow us to have a better product tomorrow than we do today. At the same time, we continue to increase our investment in people – from learning and development, through to career mapping across the whole of Dentsu-Aegis [iProspect’s owner]. Investment in people and innovation in product will make 2016 even stronger than 2015.
Fancy your chances at winning a performance marketing award? Click here for a full list of categories, including options for paid search, programmatic, lead generation, email, affiliate and more.