As 2015 draws to a close, it’s time to see which posts generated the most interest from PerformanceIN’s channels of focus.

Seeing the opportunity to look back on fond memories, we’ll be rolling out a series of top-10 lists for our most-read articles in 2015. 

Recognised as a key driver for programmatic buying – perhaps the industry’s biggest talking point for this year – here are the results for our display advertising category.

Infographic: Who’s Winning the Ad Tech Power Game
The likes of AOL, Facebook, Yahoo and Rubicon Project are all making big strides in the display ad ecosystem, and an infographic from AppNexus was on hand to show us who led the way.

The Death of Banner Ads Has Marked the Evolution of Native Advertising
Adblade’s Ash Nashed highlighted how the death of the banner was providing ample space for native advertising to flourish.

OpenX Soars Above Google in Key Programmatic Quality Index
Quality is everything in automated ad buying, which is why plenty was taken from OpenX scoring above Google in a table grading as much.

How Creativity is Driving the Evolution of Digital Advertising
This year saw a wave of creativity sweep over digital advertising. Fortunately for our readers, Celtra’s Jonathan Milne was on hand to pick out the best examples.

AppNexus Selected to Power AOP’s Private Marketplace
Groups including Telegraph Media, Bauer Consumer Media and Time Inc. appointed AppNexus as the company to power their big move into private marketplaces – a huge piece of programmatic news.

Infographic Displays Airlines’ Programmatic Roadmap to Success
Yieldr had an idea for how airlines could embrace programmatic buying, with an infographic detailing the plan of action. 

AdBlock Plus to Accept Retargeting After Criteo Pays Up
In very recent news, Criteo decided to pay AdBlock Plus to have its retargeting shown on the tool (allegedly).

Five Ways to Master Programmatic Marketing
Who wouldn’t want to master programmatic marketing? The Exchange Lab’s Chris Dobson explained exactly how it could be done. 

Examining CPCV: The Next Big Thing in Video Advertising?
Adyoulike’s Francis Turner guided us through the meaning behind cost per completed view (CPCV) and why it mattered for advertisers.

Will 2015 be the Year War is Finally Waged on Advertising’s Billion-Dollar Bot Problem?
Bots impact 23% of all video ads served and 17% of all programmatic ad traffic, according to White Ops. Would this be the year they finally met their match?