Marketers in the realm of customer acquisition would be wise to book an hour out of their schedule on December 10, as a free webinar hosted by AdRoll’s Shane Murphy will explain how they can use data to get new prospects flooding through the door.

At 14:00 GMT, Murphy, marketing director for EMEA at retargeting specialist AdRoll, will be telling advertisers how they can use the information at their disposal to ramp up their levels of customers online.

In an age where the pressure is on chief marketing officers to make the best use of their first-party data, such learnings are becoming more imperative by the month. This is especially the case for those buying inventory via automated methods, as Murphy states.

“In the new age of programmatic advertising, he who has data wins. From our ‘State of the Industry’ report it is clear that retargeting, which is the most widely adopted form of programmatic, has gone mainstream with 88% of respondents saying it performs equal to or better than search. 

“So how do marketers leverage this new trend? By better utilising their first-party data.”

In Shane’s webinar, hosted by PerformanceIN, he will elaborate on the following:

  • Why first-party data is your most valuable asset
  • How to take control of your data to find new customers
  • Reaching customers at every stage of the consideration cycle

The webinar will be supported by a working example from AdRoll client Gymshark, demonstrating how these strategies were utilised. Proceedings will be capped off with a live Q&A in which viewers can send their data-related queries over to Shane in real time.

To book yourself a place, simply click here.