Next year will mark the 10th anniversary of the annual Performance Marketing Awards and the stage is set for companies of all sizes to pledge their entries.
In support of the performance marketing industry's leading award ceremony, PerformanceIN will be speaking to some of the previous winners in the hope of sharing some of their wisdom ahead of the entry period closing on January 22.
Today we’re talking to Oliver Jones, vice president of partnerships and sales EMEA for Yieldify - the on-site conversion specialist which, through a voting process, claimed the Industry Choice of Publisher award for 2015.
Hi, Oliver. Why do you feel people voted for Yieldify as 2015's Industry Choice of Publisher?
Oliver Jones: First up, I think it’s because we’re more than just a piece of software - we provide a full service. From campaign creation and graphic design to tech support - we make sure we look after our clients. Our team are always there to provide care and this helps us build great partnerships with our customers.
We also strive to constantly innovate, whether that’s through our own products or off the back of our customers’ specific requests. We’re not afraid to try new things and we know we need to keep moving forward to keep our clients happy.
Finally, at the heart of everything we do is ROI. We have to deliver or we don’t make any money. By working in mutually valuable relationships with our customers, there’s something in it for both organisations. And that goes all the way through Yieldify, right from the pricing model to the way we engage and set up with our customers.
The list of nominees was one of the longest we've had. Are there any sites you're particularly a fan of, and therefore even prouder to have beaten?
OJ: It’s definitely a source of pride to have beaten the likes of RetailMeNot and Quidco, who are great businesses in their respective spaces.
I think we offer a service our clients appreciate in this new exciting space of on-site personalisation.
While satisfying, winning this award wasn’t really about beating the other nominees. The greatest source of pride came from our clients nominating and then voting for us. That positive feedback was a reward for the hard work everyone at Yieldify puts in.
What has winning a PMA meant for Yieldify?
OJ: Winning a PMA was one of the highlights of what’s been a massive year for Yieldify.
We closed our Series-A investment from Google Ventures and Softbank Investments, expanded globally, including the opening of our new tech hub in Porto, and made some key hires.
The Industry Choice of Publisher award just reinforced the fact that the work we’re doing is also pleasing our clients.
Together, these factors have contributed to our vision of becoming the global personalisation vendor and given us even more motivation to get there.
How do you rate your chances of being able to repeat the success in 2016?
OJ: This year we’d love to win Industry Choice of Tech Solution. I’m hoping we have a chance, but obviously the competition is strong!
Since the last nominations we’ve seen even more growth and gained even more customers. But during this journey, we’ve made a concerted effort to focus on our customers and carry on delivering a market-leading service.
We’ve driven some outstanding results for clients over 2015 and had some great feedback. If this was to be reflected with another PMA, we’d be over the moon!
Fancy your chances at winning a performance marketing award? Click here for a full list of categories, including options for paid search, programmatic, lead generation, email, affiliate and more.