One of the most insightful Q&As to arise from PMI: London 2015 concerned esteemed author, journalist and Olympian Matthew Syed, who fielded questions from performance marketers about what it takes to succeed.

Following a presentation on the concept of ‘black box thinking’, Syed took a captivated audience through lessons on self-confidence, learning from failure and the importance of a growth mindset, basing his theories on examples from James Dyson, David Beckham and more. 

We’re sharing Matthew’s Q&A for the very first time with the hope of inspiring our readers to do more – both inside and outside of the workplace.