An infographic released by AdRoll dives into the world of Facebook retargeting, looking at trends and performance benchmarks from over 55,000 campaigns run on the platform between July 2014 – June 2015, responsible for a total 37 billion impressions worldwide.

The report, entitled ‘Facebook by the Numbers’, finds a 31% year-on-year increase in average retargeting spend per advertiser on the social network, as well as pointing at the increasing influence of mobile in impression reach and the method’s widening use in B2B marketing.

For the full run down of social retargeting stats, view the infographic in full below: