Top brands including Rebecca Minkoff and Maplin choose leading omnichannel solutions provider to take care of their display advertising, affiliate marketing and attribution services. Rakuten Marketing has yet again seen double digit growth across all three of its business units in Q3 2015 YoY (year on year). The results follow on from a strong first half of the year in each division; the affiliate network, display advertising services and attribution platform.
The digital marketing company’s affiliate network saw same-store sales rise by 17% YoY. New launches in the affiliate channel included electronics specialist Maplin, and US fashion giant Rebecca Minkoff. Mobile devices continue to drive incremental revenue through the network, accounting for 38% of total orders (up 16% YoY).
To break this down further; mobile phones accounted for 17% of orders (up 69% YoY) and tablets accounted for 20% of orders. Rakuten Marketing’s global affiliate networks also saw strong growth in Q3. For the Australian network, same-store sales were up by a staggering 91% YoY, while the Canadian network saw a healthy growth of 60% YoY. During the quarter, the global networks have seen a vast amount of growth from international publishers; our partnership with PayPal means that our advertisers can make payments to and work with publishers located in over 200 markets including Israel, Greece, Antigua, Mauritius and the Seychelles.
The company’s display arm, Rakuten Display saw 73% growth in the UK YoY. The global business has had a successful mobile quarter, with smartphone growth for display campaigns up an impressive 402% worldwide. New UK client launches this quarter included Maplin, Billabong and Kickers (all omnichannel customers). Rakuten Display recently extended their social media display solutions with the exciting launch of their Instagram advertising offering. Clients on board can now deliver native social experiences via Instagram to engage consumers and influence their behaviour.
Mark Haviland, MD of Rakuten Marketing Europe commented: “With engagement rates 58 times greater than other social networks, Instagram ads have become a powerful social adverting strategy for many top brands. The addition of this service to our Display offering is bound to increase the performance of our clients’ advertising campaigns in the immediate future”.
Meanwhile, Rakuten Attribution, the company’s measurement and attribution division saw an impressive 97% client retention rate in Q3. The quarter ended with a strong 45% growth for the measurement channel with the arrival of new customers such as financial market insight business, Euromoney.
About Rakuten Marketing
Rakuten Marketing is the global leader in omnichannel marketing, delivering its vision of driving the omni experience – marketing designed for a streamlined consumer experience. Offering an integrated strategy that combines consumer centric insights with e-commerce expertise, Rakuten Marketing aims to inspire better marketing. Rakuten Marketing’s omnichannel services include Rakuten Affiliate Network (formerly LinkShare), Rakuten Display (formerly MediaForge) and Rakuten Attribution (formerly DC Storm). Operating as a division of Rakuten, Inc. (4755: TOKYO), one of the world’s leading Internet service companies, Rakuten Marketing is headquartered in New York City, with additional offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States. Follow us on Twitter @RakutenMKTG_UK or learn more at rakutenmarketing.co.uk.
