Infographic: Highlights of Google AdWords’ 15-Year Reign

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It’s been 15 years since Google launched its AdWords advertising service, seeing it become the search giant’s biggest source of revenue and changing the digital marketing landscape indefinitely. AdWords has clocked up some impressive statistics in that time, including that ...

Mark Jones 28 Oct 2015

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It’s been 15 years since Google launched its AdWords advertising service, seeing it become the search giant’s biggest source of revenue and changing the digital marketing landscape indefinitely.

AdWords has clocked up some impressive statistics in that time, including that the average business using the service makes two dollars on every one that they spend, while its top 25 US search-ad buyers alone spend $1.34 billion in 2013.

These stats and many more form an infographic by Marin Software celebrating AdWord’s decade and a half reign and ‘most memorable moments’. View in full below.

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions. Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result. Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.