With over half of searches on Google now being conducted through smartphones and tablets, while transactions on these devices are being tipped to hit $200 billion globally by 2019, it’s clear that mobile advertising is an opportunity that cannot be passed on.

Mobile advertising is no longer considered ‘nice-to-have’, which means the time is now for performance marketers to increase their knowledge in order to keep up with the competitive landscape.

In an exclusive, free-to-view webinar, PerformanceIN and HasOffers by TUNE will join forces to tackle the latest developments in the fast-paced world of mobile performance, all with the aim of generating practical advice for viewers.

Enhancing performance

Led by Cameron Stewart, GM of HasOffers by TUNE, ‘Getting the Edge on Mobile Performance’ will discuss the global landscape, industry growth, key differences between running mobile and online campaigns, as well as the latest mobile performance tips for success.

Ahead of the webinar, Stewart said: “It’s clear that performance marketing is mobile – in fact, many of the world’s most successful ad networks are mobile-only.

“The exposure of working with mobile advertisers has helped me to translate their needs to businesses that have built their network using HasOffers technology, and I’m looking forward to sharing my observations with the PerformanceIN’s audience.”

Lasting roughly 30 minutes, the webinar will contain advice on how viewers can maximise their current mobile activities with the aim of enhancing performance.

‘Getting the Edge on Mobile Performance’ will take place on Thursday, November 5 at 16:00 GMT. Positions are limited, so register today here.