Champion of online takeaway partners with leading marketing attribution solution provider to optimise offline and online media mix Leading cross channel marketing attribution software company, Visual IQ, has been selected by JUST EAT to provide a holistic view of its multi-channel marketing performance and improve its overall media efficiency.
JUST EAT is the UK’s leading digital marketplace for takeaway food, operating in 15 countries around the globe. It allows customers to search for local takeaway restaurants and place orders online or via its mobile app.
The company leverages both digital and traditional media to reach consumers, and demands a more sophisticated, algorithm-based measurement approach to quantify the impact of its marketing investments and understand the true value of each marketing channel, including TV and online display.
“At JUST EAT, we want to be at the forefront of marketing measurement and believe Visual IQ will be a key pillar in this strategy,” explained Rachael Pollard, Global Performance Marketing Director, JUST EAT.
“After evaluating the attribution landscape, we selected Visual IQ because of the ability to configure its platform to meet our unique business needs. Partnering with an attribution provider with the experience and expertise to guide us through this business-changing project, as well as look beyond digital attribution to include above-the-line media, was paramount."
“We’re thrilled to partner with JUST EAT to positively impact their marketing efforts and improve their performance across online and offline channels and tactics,” added Vanessa Tadier, General Manager, Europe, Visual IQ.
“It is vital that companies like JUST EAT understand how to reach the right consumer, at the right time, and on the right channel. Our technology empowers marketers with a data-driven, comprehensive, and actionable approach to do just that, improving campaign effectiveness and boosting revenue.”