Integration allows marketers to track revenue generating organic Facebook posts and boost the highest performing posts through targeted ad placement Kenshoo, the global leader in agile marketing, today announced a global partnership with Hootsuite, the most widely used platform for managing social media, to help marketers better understand, attribute and optimise the combined impact of their paid and owned social media marketing.
Marketers can now use Kenshoo’s Infinity Suite to monitor traffic and conversions from organic social media activity sent from Hootsuite, alongside paid social media activity metrics and other complementary digital campaigns. The integration enables a clear understanding of the performance of owned social media assets, such as Facebook Page posts, alongside paid social advertising, whether campaigns aim for revenue, engagement or other results.
Brands and agencies can more easily spot high performing page posts, for example, and amplify their reach by turning them into promoted or boosted posts. Accor, the world’s leading hotel operator and market leader in Europe, uses Kenshoo to manage its search and social advertising and Hootsuite to manage organic social media. The new integration was designed for clients like Accor – data driven organisations who want to better understand how organic social media impacts the bottom line.
“The integration between Hootsuite and Kenshoo is invaluable in enabling us to track performance metrics about our organic and paid social campaigns in one place. From our initial trials, we can already see that it will help us pinpoint useful insights and learnings to refine and optimise our campaigns and improve their overall performance,” said Romain Roulleau, senior vice president e-Commerce at Accor.
“The Hootsuite and Kenshoo integration bridges the gap between paid and organic social media to help marketers execute high-performing social media strategies,” said Kevin Zellmer, vice president of corporate and business development at Hootsuite. “Successful organic social media activity can inform and enhance paid social campaigns, and we’re excited to provide these valuable insights for our customers.”
With Hootsuite and Kenshoo, paid and owned social media marketing teams can collaborate in real-time, share insights about advertising and organic social content performance, and optimise the impact of paid campaigns.
“This integration allows marketers to follow a consumer’s interactions with a brand via paid and owned social media as they move along the path to purchase. Brands and agencies can better evaluate campaign strategies and tactics, identify those that resonate most with target audiences on social media and use those insights to achieve better engagement, conversions and ROI,” said Rob Coyne, managing director for EMEA at Kenshoo.
To learn more about this integration contact Hootsuite or Kenshoo for more information. About Kenshoo Kenshoo is the global leader in agile marketing. Brands, agencies and developers use the Kenshoo Infinity Suite to direct nearly £220 billion in annualised lient sales revenue through search, social, mobile, and display advertising. Kenshoo is the only Facebook Marketing Partner with native API solutions for ads across Facebook, FBX, Instagram, Twitter, Google, Yahoo, Yahoo Gemini, Yahoo Japan, Bing, and Baidu. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks.
Kenshoo clients include Accor, GroupM, Havas Media, John Lewis, and Tesco. Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information. Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners. ###