Performance Marketing Insights returns to London next month, bringing with it the Capture, Cultivate, Create agenda track - promising fresh viewpoints on affiliate, search, programmatic and a host of other subjects playing at the bedrock of performance.
PMI: London 2015 also presents a keynote in Microsoft’s chief envisioning officer, Dave Coplin, who will headline the agenda with a showcase of his extensive knowledge and views on technology’s potential and its future place in society.
The content King
As part of the run up to the event’s arrival in a matter of weeks, PerformanceIN is casting an eye over some of the standout sessions to come out of the PMI series in the last year.
Those lucky enough to attend the event in Berlin earlier this year will remember iPullRank founder Mike King taking the stage to deliver his lively and comprehensive overview of how any brand can equip themselves with a content marketing strategy.
The event was roundly praised by delegates for the plethora of tools that King rattled off throughout the session, and you can still find these listed in the presentation on SlideShare.
However, today we’ve made the session recording available so you can watch and learn from Mike King and relive the ‘content overhaul’ as it happened.