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Video: iPullRank Founder Mike King’s Content Marketing Overhaul

Video: iPullRank Founder Mike King’s Content Marketing Overhaul

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Performance Marketing Insights returns to London next month, bringing with it the Capture, Cultivate, Create agenda track - promising fresh viewpoints on affiliate, search, programmatic and a host of other subjects playing at the bedrock of performance.

PMI: London 2015 also presents a keynote in Microsoft’s chief envisioning officer, Dave Coplin, who will headline the agenda with a showcase of his extensive knowledge and views on technology’s potential and its future place in society.   

The content King

As part of the run up to the event’s arrival in a matter of weeks, PerformanceIN is casting an eye over some of the standout sessions to come out of the PMI series in the last year.

Those lucky enough to attend the event in Berlin earlier this year will remember iPullRank founder Mike King taking the stage to deliver his lively and comprehensive overview of how any brand can equip themselves with a content marketing strategy.

The event was roundly praised by delegates for the plethora of tools that King rattled off throughout the session, and you can still find these listed in the presentation on SlideShare.  

However, today we’ve made the session recording available so you can watch and learn from Mike King and relive the ‘content overhaul’ as it happened.

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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