Over the last few weeks, advertisers around the globe have been asked to analyse their current position in regards to revenue from performance marketing-related activities.
As the industry’s leading publication, PerformanceIN is delighted to announce that 80% have seen an increase in sales revenue generated off the back of results-driven channels like affiliate and PPC over their last financial year.
The reading - which is subject to change - provides an early look into some of the figures that will be making their way into PerformanceIN’s Advertiser Survey for 2015 - our examination of performance marketing’s purse-string holders which closes at the end of the month.
With the majority of performance marketers reporting a lift on their takings from last year, there was still room for a fair proportion to report a decline.
However, 18% of the advertisers said their revenue had stayed around the same mark, with only 2% reporting a decrease.
It’s a positive result, but as one of the performance industry’s leading media agencies states, it’s of little surprise.
“The performance channel grows again – so what’s news there then?” ponders Bruce Clayton, director of Optimus Performance Marketing.
“With over 80% of the industry reporting year-on-year increases in sales revenue. it seems like business as usual, but that doesn’t really tell the whole story.
“Maturity normally signifies a slowdown in growth and everyone moving on to ‘the next big thing’, so it is testament to the continued creativity, adaptation and professionalism of the industry that it continues to deliver sales growth for clients as well as answering the many challenges of advertiser scrutiny, increasingly complex customer journeys and the wider economic landscape.”
Play your part
The readings (which are subject to change) provide teasers into what brands, agencies, networks, publishers and tech providers can expect from the Survey, which is still open to advertisers and account managers with control over performance marketing spend.
For all the latecomers, here’s what you need to know about taking part:
While the survey includes important questions regarding spend and revenue, participants are given peace of mind by knowing that none of their data will be published with their brand name alongside it. Here’s an example of our reporting for a spend-related question in 2014:
The Survey offers a convenient feature which allows you to leave it at any point and pick up from where you left off.
If for whatever reason you feel that a question has been answered wrongly or if you clicked the wrong button (smartphone users, assemble), a simple wipe of your cookies will give you a fresh form to play with.
Prizes on offer
Last but not least, we’ve prepared a couple of very special prizes to be won by one lucky participant.
If you’d like to be in with a chance of scooping an Apple Watch and season pass to next year’s Performance Marketing Insights conferences, be sure to submit your email when prompted.
The Advertiser Survey will be closing on September 30 in the lead up to a launch at the start of Performance Marketing Insights: London 2015, on October 29.
Unlike many of our competitors, we keep our resources and research free to download and the Advertiser Survey will be no exception. All we ask is for participation from the people who really can help us in supporting the education of the industry.
Click here to start the survey.