PerformanceIN has today (September 9) released the Content Marketing Digital Supplement, based on talking points from a discussion with some of the budding sector’s leading practitioners.

Sponsored by content marketing platform NewsCred, and hosted by PerformanceIN, the roundtable meeting brought together figures from household brands and leading content agencies, with groups including IBM, Intel, H+K Strategies, Haymarket Media and broadbandchoices.

Available to all PerformanceIN readers, the resulting supplement is filled with Q&As and features tackling everything from building relationships with influencers to how the value of ‘traffic’ has evolved.

‘Critical time’

With an increasing number of consumers relying on content to make decisions around purchases, brands are investing big in their production of online media – something which has caused output to increase year on year as content marketing as a channel proves its value.

Shafqat Islam, co-founder and CEO at NewsCred, says: “It is critical that companies not yet investing in content marketing do so now, before their brand is entirely overshadowed by the competition.

“Likewise, those brands engaging in content marketing must ensure that their output is high quality and of real value to the end user if they wish to be noticed in such a crowded space.”

The resource will provide guidance based on years of experience, areas of current debate and how marketers put a professional shine on their production of content.

“By defining a content approach, building an efficient team and workflow, creating an editorial calendar, regularly publishing quality content, and measuring ROI, brands can be well on their way to leading the way with content marketing in their industry,” Islam adds.

“Once there, they will find that it’s an immensely productive place to be.”

Capping off the latest in this series of expert-led resources is a glimpse into what lies ahead in the short term for this rapidly evolving method of advertising. The full resource is available to download here.