With Performance Marketing Insights: London edging ever closer, the team behind Britain’s biggest performance marketing conference is delighted to share the agenda for 2015.
Last month it was announced that Dave Coplin, Microsoft’s chief envisaging officer, would keynote October’s event, following in the footsteps of previous headliners Alex Hunter, Caspar Berry and Greg Nugent.
It’s now confirmed that representatives from eBay, IAB UK, iCrossing, Starcom MediaVest Group, affilinet and Prezzybox are also on the bill for this year, joining platinum sponsors Affiliate Window and Sociomantic at the capital’s Westminster Park Plaza.
With a raft of new features including Bootcamps and Workshops for the Performance Marketing Awards 2016, delegates from all backgrounds can be assured of another delivery of education, insight and opportunities to network by the performance marketing industry’s largest and longest-running event.
Previous attendees of Performance Marketing Insights: London will be aware of the conference’s reputation in being able to bring some of the industry’s most prominent talking points to the big stage.
In a familiar format, speakers will have the chance to allay their thoughts and findings on three different tracks: Capture, Cultivate and Create.
Capture is the go-to destination for all things thought leadership; a hub for industry figureheads to bring their lateral thinking out to the masses. For pointers on various facets of marketing strategy, attendees should follow the direction of Cultivate, while the Create track – hosted at the BT Live Theatre – scours the next gen of start-ups and technology in bringing innovation to the fore.
The result is a topical, cutting-edge agenda which aims to deliver tuition for the advertisers, publishers, networks, agencies and tech providers in attendance.
While the three-pronged attack has been carried over to 2015, the event’s content as a whole showcases a noticeable departure from some of the points discussed last year.
The PMI team worked closely members of its Advisory Board, including experts from Quantcast, Thomas Cook Airlines, Rakuten Attribution and Hotels.com and more, to shape an agenda which runs in tandem with the latest industry developments.
This year’s programme saves space for advice on dealing with affiliate ‘commission killers’, consumer targeting and building a luxury brand, featuring alongside valuable sessions on search marketing, ROI-driven social media, content strategy and much more.
In a session bound for popularity, ticket-holders can watch Greenlight CEO Warren Cowan ‘take the guesswork out of consumer targeting’ through a case study-led session on shopper predictability, centered on behavioural analysis from hair care product manufacturer ghd.
Location-based advertising is another big talking point at present; forcing retailers to consider how they can use technology like iBeacons to target shoppers on the go. Vouchercloud’s Ellie Pickering will be on hand to explain how Argos leveraged geolocation services to do exactly that with its own stores.
For publishers, Rachelle Watson Hill (CJ Affiliate by Conversant) and her presentation on the varying definitions of content should be of interest, while tech providers and agencies are advised to head to Paul Wood’s (White.net) exploration into how choice architecture influences various stages of the user’s journey through the web.
On top of this, Coplin’s day one keynote will shed light on the consequences of a connected world, looking into the ways in which tech has impacted our lives and how it can allow us to progress as a species.
Rich Towey, head of content at PerformanceIN, comments: “Every year we’re faced with the task of packaging everything that’s good about performance marketing into our agenda, which is what puts us ahead of our competitors.
“Not only do we have to cater for a range of demographics, we also have to look into the sorts of things people want from the programme. It could be general inspiration, insights into a specific channel, coverage of a big debate or something completely different.
“This year I think we’ve really covered the bases in terms of subjects and session formats.”
A special mention must also go to some of the PMI features that can be found away from the agenda and speaking halls.
For the first time ever, PMI will be running a series of one-hour Boot Camp sessions designed to provide delegates with a chance to network, learn and debate around a list of pre-set topics. Our expert moderators will prompt discussion on CPA rates, proximity marketing, social media measurement and plenty more at lunchtime on day two.
Attendees are advised to register their interest early to host or participate in a discussion, with the same process applying to workshops for entering the Performance Marketing Awards 2016, led by the very people that will be marking the scorecards: our judges.
For more information on ticket prices, sponsorship and to see the agenda in full, head to the Performance Marketing Insights: London website.