AdNear, the mobile data intelligence platform, has rebranded to Near following a period of expansion for the business. The new branding reflects the platform’s increased focus on using location data beyond targeted mobile advertising.
Launched in 2012 in Singapore, Near initially offered brands the ability to tap into intelligent mobile advertising. The platform has since evolved to become an empowering data solution that far exceeds pure advertising, providing access to curated audiences, real-time consumer insights and offline attribution.
“We are no longer a company just focusing on using location data for mobile advertising. Since launching in 2012, we been doing a lot more with our data” said Anil Mathews, Founder & CEO, Near. “This is a big step for us, but it is also a natural progression as things have changed tremendously over time. Location data has always been at the core of everything we do, our products and our brand identity. And now, our new name truly reflects that.”
Near’s platform combines historical location and contextual mobile user data with proprietary technology, creating consumer insights at scale that help advertisers achieve their real-time mobile marketing and offline attribution goals. To date, the company has profiled more than 700 million device users and has worked with over 300 marquee brands globally.
The company recently launched in Europe with the opening of a UK office and appointment of Ken Parnham as General Manager Europe. To learn more, visit their new website at www.near.co.