Sublime Skinz, digital skin-based ad specialist, today announced a partnership with, the leading European programmatic video private exchange software provider, to create a dynamic private exchange for video skin-based advertising. 
The partnership will enable publishers to utilise’s leading software to better control and monetise their video inventory, while offering brands access to high impact, innovative ad formats developed by Sublime Skinz, available across 3,000 URLs. The private exchange also benefits publishers by eliminating the need for intermediaries, providing them with greater margins and efficiencies by enabling direct relationships with advertisers.
Sublime Skinz works with some of the largest UK publishers to create and deliver impactful ad formats at scale, including Haymarket, ESI Media, Future PLC, IDG, Dennis Publishing, and Newsquest. The innovative Video Skinz format allows brands to take over publisher web pages using engaging video advertising that complements rather than intrudes on the user experience, to achieve the best possible ROI.  
Lisa Menaldo, Managing Director UK, Sublime Skinz said: “Sublime Skinz is a technology company founded on the principle of creating new and engaging formats to illustrate to advertisers the cost effectiveness of programmatic brand campaigns without compromising on style and brand safety. Having listened carefully to both our publisher and advertiser clients, we realised there is a severe lack of quality, engaging video inventory available in the UK. Our partnership with the team at allows us to bring a fresh and exciting approach for video buying to the marketplace.” 
“We are delighted to partner with Sublime Skinz to facilitate the programmatic trading of their innovative, premium video skin-based ad formats. It is exciting to work alongside a pioneering technology company to help them, through our software, to empower publishers to monetise their entire site and maintain control of direct advertiser relationships,” commented Massimo de Magistris, General Manager EMEA,