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Video: Business Lessons from Former Virgin Group Head of Online Marketing, Alex Hunter

Video: Business Lessons from Former Virgin Group Head of Online Marketing, Alex Hunter


Performance Marketing Insights: London returns to the capital this October 29-30, transforming Westminster Park Plaza into the industry’s amphitheatre for two days.

With speaker submissions closing July 24 and the agenda already under construction, PerformanceIN is looking back on some of the most memorable moments from last year.

Those in attendance at PMI London 2014 will remember Virgin Group’s former global head of online marketing Alex Hunter talk at length about how good businesses resonate with their customers.

Many cited Hunter’s keynote as the highlight of an event packed with business lessons, as the marketing head turned investor lit-up the PMI stage with a highly thought-provoking session.

Keen to elaborate on some of the points raised in the presentation and his past experiences, Alex touched base with PerformanceIN after last year's event in a Q&A, and you can rewatch the full keynote below.

Remember, speaker submissions are still open, so if you think you’ve got what it takes to grace the PMI stages and wow an audience of industry professionals, click here for more information.


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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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