10 Yetis PR Agency has rebranded to ‘10 Yetis Digital’ in a bid to reflect its decade of growth into a full-service digital agency.
While public relations remains ‘at the core’ of the group’s endeavours, 10 Yetis is keen to highlight its digital expansion into areas including social media, content marketing and search.
Initially established as a public relations agency in 2005 specialising in SEO, the group is keen to highlight its reach in a much broader digital offering.
Forming part of its 10-year anniversary celebrations, 10 Yetis’ rebrand also comes in an era of increasing pressure on PR companies to become more accountable for engagement, measurement and return on investment – something that more traditional PR agencies were lacking, says 10 Yetis co-founder Andy Barr.
Measurability
While there may be the odd agency that ‘falls by the wayside in the battle for budgets’, this is just an example of complacency within a reactive market, argues Barr, who has ‘absolutely no concerns’ about the industry’s ability to cope.
“Public relations is measurable and has always been measurable, it is just that, as with any industry, you get your bluffers and blaggers who try to get out of giving meaningful return on investment statistics.”
Founded in 2005, 10 Yetis set out specialising in SEO, capitalising effectively on the growing impact of high domain authority links, swiftly gaining recognition within the affiliate marketing industry.
“I would like to think we led the way in terms of what we call creating cross-platform campaigns where you deploy social media, video, online influencer outreach and public relations campaigns all as one,” comments Barr.
“The rebrand reflects that evolution and hopefully puts us in a great position to not only face the next ten years but really kick on and grow the business further.”