Fresh off the back of a return from Performance Marketing Insights: Europe, there was plenty to talk about this week besides a significant change in temperature. 

Here are the most notable releases to come out of PerformanceIN from the five-day period commencing June 29.

In the news

Hundreds of London Buses to be Fitted with iBeacons – Commuters in the capital are to be targeted with messages directly to their phones as part of a new initiative from proximity marketing specialist Proxama.

Ad-blocking in the UK: It’s a Millennial Thing – Also in Britain, it seems the younger generation are leading adoption of software like AdBlock Plus, helping them rid their browsers of ‘annoying’ ads.  

Key Dutch E-Commerce Stores to Change Over to UK Hands for €450 million – As Apax readies a deal for RFS Holland Holding, a number of online stores are up for grabs.

Italy’s ePRICE Takes Marketplace Out of Beta Mode to Facilitate EU Expansion – Popular Italian web retailer ePRICE is ready to roll with its very own marketplace. 

Sociomantic Labs Opens Base in Shanghai – Dunnhumby-owned personalisation group Sociomantic is stepping up its presence in Asia with a new office.  

Featured articles

David Parkinson: ‘Less Social Confetti, Quality is Everything’ – Nissan’s David Parkinson made quite a statement this week, calling out content marketers for their production of futile content in his PI Column debut.

INside Events: PMI Europe 2015 from the Eyes of the Delegate – With the dust settled on this year’s PMI Europe event, a selection of photos are now available to view.

Affiliate Sector Spotlight: Lingerie – PerformanceIN is proud to be partnering with Affiliate Window to provide regular insights into the niche product categories driving publisher and advertiser revenue. This week’s feature covers happenings in the lingerie sector. 

INside the Boardroom: SVP, EU Sales & MD of Connexity Europe GmbH, Michael Rausch – A fresh look at the state of programmatic advertising can be found within Michael Rausch’s latest piece at PI.

Focus on Customer Acquisition for Mobile Ad Success – Matomy’s Daryl Colwell takes us through marketing in a mobile-first world.