Performance Marketing Insights: Europe drew to a close today (June 24) as another thrilling batch of expert-led sessions entertained the attendees on day two of the conference.

It was iPullRank founder Mike King’s turn to provide the keynote presentation in what proved to be a highly fruitful day for insights related to the measurable side of digital marketing.

His guide to overhauling a content marketing strategy was one of the highlights for delegates, who were treated to a range of presentations on hard-hitting topics such as cart abandonment, the future of digital PR, native advertising strategy and the single customer view.

Experts take to the stage

Kicking things off was Kenshoo’s Karl Knights and his presentation on the synergy between social media and search marketing. It was here that marketers gained knowledge into how consumers research and why this could demand a two-pronged approach for reaching them.

Plenty more search-related insights were shared by a panel of SEO experts as part of their “update” for 2015, covering everything European brands need to know about navigating the likes of Google and Bing this year.   

There was an abundance of happenings on the exhibitors’ floor, too. Tradedoubler offered attendees the chance to win an Apple Watch on the proviso they named its new business intelligence tool, while conversations from networking reverberated around the Hotel Estrel.

Bye, bye Berlin

After the break, a panel led by Ingenious Technologies’ COO Robert Schneider delivered one of the biggest debates over the event: centered around metrics and the definition of performance marketing.   

Elsewhere uSwitch’s Lukasz Zelezny made sense of analytics and reports for site managers, with a topical presentation from Powerlinks and eComCon also drawing a crowd.

Mike King was the keynote on day two and brought a highly engaging presentation on overhauling a content strategy to the fore. Tools were shared, advice was imparted and attendees bore witness to a content masterclass packed with practical tips.

Speaking at the end of the event, Sarah Parsonage, managing director of PerformanceIN, said: “We were looking to present a wide variety of content and subjects for performance marketers to consider and I’m elated to see us deliver in Berlin once again.

“Performance marketing encompasses so many different facets and that makes it even more crucial for us to provide for our attendees, some of whom will be looking to our event for education and plenty of ideas to take home. I’d like to extend a big thanks to our sponsors as well as our excellent speakers for making PMI: Europe such a fruitful source of inspiration.”

As well as new subjects like PR, the conference also saw plenty of fresh features working their way into the schedule.

“Our roundtable discussion on performance marketing in Europe, held on day one, was a huge success and a prime example of some of the new things we have going on at PerformanceIN and Performance Marketing Insights,” Parsonage added.

“It was great to build this event and I hope everyone enjoyed it as much as we did.”

Coverage from PMI: Europe, including our reporters’ on-site videos, can be found by going back through the live blog here, while a selection of pictures from today can be viewed in the gallery above.  

Performance Marketing Insights Returns to Berlin: Day One Look-Back