For the next two days PerformanceIN will endeavour to cover all the action from Performance Marketing Insights: Europe during its residency at Berlin’s Hotel Estrel between June 23-24.

Our reporters will be on the scene to bring you the latest from the event through a live blog, which is now up and running here

For those unaware of the main events on the agenda, day one sees a keynote from Apple’s former creative director Ken Segall, with speakers also delving deep into subjects such as m-commerce, personalisation and the definition of performance marketing. 

On day two it’s the turn of iPullRank’s Mike King to grace the keynote’s pedestal, supported by sessions on PR, customer acquisition, cart abandonment and much more.

You can get involved with the conversation by posting with the #PMIEUR hashtag or simply head to the live feed for updates when we have them.