Tradedoubler has announced the departure of chief technical officer Bertil Lundell, effective as of today (June 22).

Lundell, who previously held roles at Tilgin, Net Entertainment and Orc Group before joining the affiliate network in January 2015, leaves after a brief stint overseeing various aspects of tech asset management. 

Reporting to CEO Matthias Stadelmeyer, the role entailed driving what was described as an “ambitious programme” of product developments that played into Tradedoubler’s tech-focused corporate strategy.

Stadelmeyer declared simply that Bertil and Tradedoubler had decided to go separate ways, also thanking him for his efforts.

New focus

News of Lundell’s appointment was first shared in November of last year.

Tradedoubler said its new addition complemented the product development team “perfectly” following the recruitment of 25 additional developers in the company’s home city of Stockholm. 

The staff drive came in light of Tradedoubler’s acquisition of German ad tech firm Adnologies, handing the company assets including an ad server, a demand-side platform, a supply-side platform and various display and video ad creation tools. 

Tradedoubler had a busy end to last year as its new business intelligence tool, ADAPT, entered the market.  

A successor to Lundell, potentially for overseeing such pieces of tech, has not been announced.