Marking the end of another week, it’s your usual run down of the news and opinion that made the pages of PerformanceIN over the last five days.

PMI: Europe

In just three days, Europe’s biggest performance marketing event returns to Berlin, presenting a diverse two-day agenda covering all angles of the industry, as well as unmissable networking opportunities for everyone looking to gain an edge in the next 12 months.

If you’ve not yet checked out the agenda, have a look here, and even get a more in-depth taste of the sessions with our speaker Q&As. PerformanceIN will be providing live blog coverage throughout, and attendees can join in the conversation with the #PMIEUR hashtag, gathering momentum already.

In the news

Father’s days this year will see shoppers spending an average of £69.30 on their dads, a 5% lift on last year.

With a potential goldmine in sight, Rakuten Marketing’s revelations about peak selling periods and where shoppers are likely to head for a good, affiliate-assisted deal should be worth noting.

Research conducted on the UK’s top nine supermarkets according to their search visibility has lauded Tesco for adapting quickly to the changes enforced by Google during ‘mobilegeddon’.

Supermarkets are seeing an increasing amount of purchase journeys starting on mobile, meaning the pressure to be visible on mobile as well as desktop search is greater than ever.

But while the world wide web is home to a much greater number of mobile-friendly sites following the events of April – the ‘armageddon’ status was probably unwarranted.

A ‘before and after’ examination of hundreds of thousands of web pages and keywords shows a rather meagre upswing of 3% for the global share of mobile-friendly URLs following April 21, to 71%.

Sharing their views

A report by Deloitte highlighted that consumers now own over five portable devices, so PerformanceIN served up a masterclass courtesy of Turn’s Pierre Naggar, looking at five ways you can harness data for more effective targeting.

How can you get your affiliate brand tussling at the top of the traffic tables with some of the UK’s most recognisable advertisers? Daniel Lancioni, senior account manager at affilinet, shared his wisdom with a few pointers at how you can grow your affiliate brand.

Finally, in our quest to keep the performance ad industry educated, PerformanceIN launched its Advertiser Survey 2015, calling on participants to help supply invaluable knowledge into the inner workings of brands with a quick poll.

The incentive? A free-to-download and comprehensive report of the performance marketing landscape. Of course, there’s also the chance to win a PMI season pass and an Apple Watch if that’s more appealing…